[picappgallerysingle id=”7282164″] Brian Wansink, PhD at Cornell University, found subjects served themselves 31% more ice cream in a 34-oz bowl than in a 17-oz bowl. Did you know that the average dinner plate increased 36% in size since 1965?

Dr. Wansink reveals much in his studies – about how compelling it is to serve and eat more, despite hunger and fullness, when we use larger plates, bowls and utensils. Yes, even forks and spoons have gotten bigger in addition to our waistline.

In a separate study, Dr. Wansink asked participants to make one small behavioral change: Either eat off a smaller plate or turn off the TV when eating. Although weight loss was not intended, he noticed those using smaller plates were losing weight – and, at increasing amounts week by week in the 12-week study. Why?

They saw how easy it was to make one small behavioral change related to eating so they began making more healthy changes to their diets and lifestyles!

Many in this study lost 30 lbs over a 1-year period simply by eating off smaller plates. Best of all, they didn’t feel deprived or that they made challenging sacrifices.

Downsize today!